Marketing - Bachelor's Degree
A major, minor or concentration in marketing will prepare you for a wide variety of opportunities. Some graduates take advanced degrees (e.g., an MBA). Others go on to careers in product management, sales management, electronic commerce, advertising/public relations, marketing research, consulting, international marketing, retail management or marketing for nonprofit organizations. Courses in marketing have also been helpful for students coming from other areas of study, such as psychology, communication, graphics design and athletic management.

There is a strong practical orientation to our program. More than 80 percent of our students do at least one internship where they apply coursework to business. In addition, most of the marketing faculty have extensive marketing experience and maintain contacts with the business community. Good communication skills, a strong interest in people, and comfort with situations that frequently change are among the key characteristics of people who are successful in marketing careers.

Core courses listed at School of Businessplus the following:
MKTG-396 International Marketing
MKTG-494 Marketing Research
MKTG-495 Marketing Strategy
or MKTG-420 Special Topics (Global Electronic Commerce)
MKTG-497 Marketing Simulation

Nine hours from the following:
MKTG-295 Consumer Behavior
MKTG-393 Advertising
MKTG-394 Sales and Sales Management
MKTG-420 Special Topics
ACCT-211 Managerial Accounting
or ACCT-312 Cost Accounting
BADM-231 Business Communication
BADM-332 Research/Writing/Project Management